Since early 2018, Justin Bieber has been teasing his fans and the fashion world about his new clothing line. It is available since this Monday, January 29, and the least we can say is that the believers will see life in … beige.
If at his launch, the pop singer convinced millions of teenagers to wear the long fuse and leave open their flannel shirts on their white wifebeater, it’s a 180°C turn that Justin Bieber takes today. It must be said that his wardrobe now seems more inspired by Shia Lebeouf than Virgil Abloh’s collections for Louis Vuitton. However, things could change in the coming weeks. The cause? The launch of Drew House, his clothing line with a giant smiley face that he has been teasing for almost a year.
What is Drew ?
Drew is nothing more than Justin Bieber’s middle name. And since last February – the moment Justin Bieber registered the names “Drew”, “Drew House” and “”La Maison Drew” – everyone is waiting impatiently to know what it is all about. Well, to tell you the truth, Drew is a little bit like Kanye West’s Yeezy but for skater generation “Millenials” who dream of the golden period of the 90’s. In other words: a lot of pieces in nude tones and wide cuts.
The line includes sweatshirts, shorts, pants, turtlenecks and unisex t-shirts “ethically made in limited quantities in Los Angeles,” says the website. Prices range from $48 (€42) for a t-shirt to $148 (€129) for pants. And if the design is not revolutionary, we are still convinced that Drew will find its audience. As a reminder, the collection that Bieber had imagined with the designer Jerry Lorenzo in 2016 had sold like hotcakes.
Forgive us for quoting Zaho but it seems appropriate. If we linger on the site of Drew House, we discover explanations around the brand for the least … enigmatic. “drew house is a place where you can be yourself. blah blah blahsdbksjdfl wear like you don’t care. come chill. k. bye.” or in other words “drew house is a place where you can be yourself. blah blah blahsdbksjdfl wear like you don’t care. come chill. k. bye”. A description that fits perfectly with the Sleaze-lebrity status, contraction of celebrity and lazy, landed by Justin Bieber lately.
The description of the clothes and the style is also lunar. We read for example: “there is an official wizard of New Zealand” to understand” or “there is an official wizard of New Zealand”. Also: “you can’t hum while holding your nose closed” or “you can’t hum with your nose closed”. But also: “7 percent of American adults believe that chocolate milk comes from brown cows”. One of our favorites being: “what a young, chill steve jobs might have worn. great for family pictures so get your dad one too while you’re at it” to be translated by : “what a young, chill steve jobs might have worn. great for family pictures so get your dad one too while you’re at it”.
From there to make you a Beliebers ?